Asian interest boosts sales of shirts and other merchandise, encourages extensive television contracts and prompts huge commercial sponsorship dealscompanies aware of the visibility they will enjoy due to any association with a Premier League side. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all WebThe English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. No side in British history has ever come close to shapingtheir identity and their brand imagetoward an Asian audience quite like Cardiff. in relation to Alexis Sanchez and Mesut Ozil. We want as many people Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. The Comcast-owned broadcaster averaged a total audience delivery (TAD) of 507,000 viewers per TV match window across its NBC, USA Network, CNBC and NBCSN channels. Comcast-owned network buoyed by rise in games averaging more than 1m viewers. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. Were revenues to take a hit in the next set of negotiations for rights packages, it would likely affect the amount of money clubs receive in payment for taking part in the competition. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Financial details of the new deal have not been disclosed. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. We support credit card, debit card and PayPal payments. The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. Keep abreast of significant corporate, financial and political developments around the world. The Premier League's popularity with international audiences around the world has been highlighted by broadcast research for the 2018/19 campaign. Chart. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic As always you can unsubscribe at any time. Very decent again, by their norms. Ryan Mason has already sparked a change in Tottenham player after Daniel Levy head coach call, Son Heung-min has now scored four goals in his last five games for Tottenham after struggling for form at the beginning of the 2022/23 Premier League season, Charlie Patino sale, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Latest Arsenal news includes updates on every single member of this season's loan army with the main focus being on Charlie Patino, Pablo Mari and Marquinhos, Who is Yunus Musah? Its without doubt a much worse version of football without the crowd providing an atmosphere. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. This is high by their normal standards and worth shouting about in itself, especially as the low end of the viewing figures bracket for this game was still around two million. Premium access for businesses and educational institutions. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. In other words, about one in four people watching TV at that time were watching MOTD. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. No-one really seems to be able to accurately measure it. Show publisher information You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. The audience across Africa was 290m. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Meanwhile, China is beginning to make an impression on the European transfer market. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. Fantasy Premier League, Official Fantasy Football Game of The Premie To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. Before Project Restart, around half of the weekends Premier League games were broadcast live. Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. Last updated on 17 September 202017 September 2020.From the section Premier League. Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public. Just not 14 million people. Since then, things have been ramped up several notches. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. For comparison, that is only 18m less than Manchester United paid for Paul Pogba, who reportedly takes home 290,000 a week. Pub figures are currently marginal for obvious reasons. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. Some of the viewing figures for the lower-tier Premier League games were quite low. Several other countries enjoyed their highest-ever audiences for an individual match. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. organisation Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. The estimated figures were normally much higher than the actual numbers of spectators in the game. Even though the recent British and Irish Lions rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters. China has been the English top flight's most lucrative overseas television rights territory. But what do the viewing figures tell us about the new seasons popularity? This story originally appeared on VICE Sports UK. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. Charlton: China's World Cup misery saddens me The latest rumours and stories from around the world of football. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. It was also the most-watched EFL Cup final on record for Sky. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Manchester City v Liverpool and other data for a number of reasons, such as keeping FT Sites reliable and secure, The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. So whats going on? This means that we may include adverts from us and third parties based on our knowledge of you. I was told by someone in the illegal streaming business that this is a huge issue outside of the UK but less so domestically. personalising content and ads, providing social media features and to Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. It now looks like it is from an alien planet. The audience across Africa was 290m. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. There has been much talk of the broadcasting bubble finally Sports Media Watch. We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. Ultimately, they have usually had to scale back their ambitions. offers FT membership to read for free. But crowdless is all there is on offer, so we watch it regardless. [Online]. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. The Chinese broadcaster and the English Premier League signed a deal for three seasons running until the end of the 2021-22 season for more than US$700 million, To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. From there it all gets a bit weird. In total, the event recorded an average viewership of 514,617 across its 57 hour airtime. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. China has the most Premier READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. To use individual functions (e.g., mark statistics as favourites, set For cost savings, you can change your plan at any time online in the Settings & Account section. AFP. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. China a cash cow for Red Devils By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. The J. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. After years of free-to-air broadcasts, the exclusive TV rights until the end of the 2009-10 season were awarded to small digital broadcaster Win TV in 2007, resulting in millions of Chinese fans being unable to get their weekly fix of Premier League action. Why wouldnt they be? Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. Now, however, European football is faced with a new form of competition. Barclays Asia Trophy set to sparkle in Beijing. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. Major League Soccer is beginning to seem rather miserly in comparison to its Chinese counterpart, its financial sinews looking withered and scrawny next to the bulging might of the Super League. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. READ MORE: Murder, Corruption and The Demise Of A Chinese Football Giant. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? During the 2020/21 season, the Premier League That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. Please create an employee account to be able to mark statistics as favorites. This is significant, and could be the key to China's aspirations of domination on the world stage. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. Some of the viewing figures for the lower-tier Premier League games were quite low. That match marking the most-watched game to kick off before 8 a.m. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? Now, China has begun to tread on Europe's toes in even more emphatic fashion. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. Indeed Sky hand in hand with the Premier League have conducted a 28-year propaganda campaign to convince us that it is very big and very popular. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. university You may change or cancel your subscription or trial at any time online. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. Norfolk was second and Cincinnati was third. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. Profit from the additional features of your individual account. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Wow, 14 million people watched two Premier League games!!! A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. We use For a full comparison of Standard and Premium Digital, click here. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. The total and average attendances only covered regular season games. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. Statista. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. Learn more about how Statista can support your business. However, this is all speculation. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. A contract has been signed with Tencent Sports after its The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. Create your account and get enhanced access to all the latest stories. Repucom, Premier League Fan Survey 2011/12. Please do not hesitate to contact me. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph]. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. statistic alerts) please log in with your personal account. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. You can still enjoy your subscription until the end of your current billing period. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. Philadelphia and Raleigh tied for fourth place. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. If you do doubt this, just watch a clip from any old game. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. AFP. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. 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